Peninsula of Yucatán, México · Est. 2025

YUUM Chili

Real chili is grown, not made.

8,000 plants in the ground · First harvest September 2026

— Days K'iin
— Hours Hora
— Minutes Minuto
— Seconds Segundo

Join free  ·  100 founding spots  ·  First access at harvest

8,000 Plants
3,150 m² Shade Net
Habanero · Xcatik · Bell
Harvest Sept – Oct 2026
The Status Quo

"Every hot sauce you've ever bought came from a factory."

The habanero in your supermarket was grown where it doesn't belong, processed in a facility it was never meant to see, and shipped to sit on a shelf for two years. That's not flavor — it's a product engineered to survive distribution.

We built YUUM because we know what real habanero tastes like. Eight thousand plants, in the one place on earth it was meant to grow.

Why Yucatán

This chili doesn't grow
just anywhere.

Soil.

The red limestone soils of the Yucatán concentrate minerals no other region replicates. The habanero evolved here — grown anywhere else, it becomes something else entirely.

Sun.

130 days of unbroken tropical sun every season. The same heat that built this pepper for thousands of years — consistent, intense, unreplaceable.

Origin.

The Yucatán habanero holds a Protected Designation of Origin — not by marketing, but by geography. This is where it belongs.

90 × 35 m shade house  ·  Drip irrigation, every row  ·  6,000 Habanero · 1,000 Xcatik · 1,000 Bell Pepper  ·  Transplanted May 2026

Who's Behind This

Two Canadians.
One mission. No shortcuts.

No investors. No agency. We put our own money into 3,150 m² of Yucatán land because we believe real food is worth building for — even when it's hard, slow, and far from home.

Daniel V. — Co-founder, YUUM Chili
Daniel V.
Toronto, Canada · Co-Founder

Quit the corporate track, bet his own money on Yucatán land, and manages every number in this operation remotely from Canada.

Sammy R. — Co-founder, YUUM Chili
Sammy R.
Montréal, Canada · Co-Founder

Flew to Mexico to oversee every stage of the build, designed every system on the farm — then came back to Canada to manage it remotely.

2024 First investment wired. Land secured in the Peninsula of Yucatán.
2025 3,150 m² shade net built. Drip lines installed, row by row.
May 2026 8,000 plants in the ground. The clock starts.
Sept 2026 First harvest. Founding members hear first.
Is This For You?

We're not for everyone.
We know exactly who we are for.

This is for you if
  • You think about where your food actually comes from
  • You've tasted something real and know the difference
  • You want to be part of something being built from zero
  • You'd rather wait for the real thing than settle for less
This is not for you if
  • You want the cheapest chili on the shelf
  • You need a product available today
  • You don't care where your food comes from
  • You prefer convenience over authenticity
The Founding 100

Only 100 people
become part of
the first chapter.

Join free. No payment. First access at harvest — September 2026.

Join the list  →  Real updates from the farm  →  First access at harvest

67 of 100 spots claimed

33 spots remaining — closes at harvest

01

Priority access — always. Every harvest, before the public, before retailers. First pick, direct from the farm.

02

The real numbers. Yields, prices, problems — what actually happens on the farm, unfiltered.

03

Permanent founder status. When YUUM grows, you were one of the original 100. That is recorded.

Why Now

The list is filling.
Don't watch from the outside.

67 of 100 spots are claimed. When the last one goes, the Founding 100 closes permanently. First sale happens at harvest — September 2026. Join free, no payment required.

You are in. Welcome, Founding Member.

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Join free  ·  First access at harvest  ·  No spam

When is the harvest?
September – October 2026. You'll hear from us the week it begins — before anyone else.
What am I signing up for?
Early access — not a purchase. No payment, no commitment. You'll be first to know when the first peppers are ready.
Is anything for sale right now?
No. The farm is in the ground. We don't sell what doesn't exist yet. First sale happens at harvest.