Peninsula of Yucatán, México · Est. 2025
Real chili is grown, not made.
8,000 plants in the ground. First harvest September 2026.
K'in · Maya numerals
Join free · 100 founding spots only · First access at harvest
Every hot sauce
you've ever bought
came from a factory.
Most brands have never visited their supplier's farm. The habanero in your supermarket was grown somewhere it doesn't belong, processed in a facility it was never meant to see, and shipped across the world to sit on a shelf for two years.
That is not flavor. That is a product engineered to survive distribution.
We built YUUM because we knew what real habanero tastes like — and we refused to settle for anything less. Eight thousand plants. The Peninsula of Yucatán. The only place on earth where this chili grows the way it was always meant to.
The first harvest is coming. You can be there from the start.
The red limestone soils of the Yucatán Peninsula concentrate minerals no other region replicates. The habanero evolved here. It belongs here. Grown anywhere else, it is a different thing entirely.
Consistent tropical sun across a 130-day growing season. No cold snaps, no inconsistency. Every day, the same unbroken heat that builds a real habanero from the inside out.
The Yucatán habanero holds a Protected Designation of Origin. Not by marketing — by geography. This is where it has always grown. We grow it where it was always meant to be.
Toronto, Ontario
Co-Founder · Operations
Mexican by blood. Canadian by life. He didn't outsource this — he built it from the ground up. When the first cycle failed, he went back to the land and started again.
Montreal, Québec
Co-Founder · Strategy
A builder who knows quality the moment he's in front of it. When he saw what was growing in the Peninsula of Yucatán, he didn't hesitate.
8,000 seedlings in the ground.
130 days of Peninsula sun and daily care.
Founding Members notified first — before anyone.
Full yield. Habanero, Xcatik, Bell Pepper.
Enter your email. No payment. No commitment. You're one of the 100 people who were here before anyone else.
We send you what's actually happening — growth, challenges, real numbers. No filters. The truth from the ground up.
When the first peppers are picked in September 2026, Founding Members are notified immediately — before the public, before retailers, before anyone.
This is not a loyalty program. It's not a marketing list. It's a record of the 100 people who were here before the first harvest.
Founding status closes permanently at 100 members. There is no second round.
Every harvest — before the public, before retailers. First pick, direct from the farm. No markup. No middleman.
Yields, rejections, prices, problems. You see what actually happens — not a curated highlight reel.
When YUUM grows, you were one of the original 100. That is recorded. That is yours forever.
Still reading?
That means you belong here.
September to October 2026. We transplanted 8,000 plants in late May 2026. When the first peppers are ready, Founding Members are notified immediately — before anyone else.
The First Harvest List — free, no commitment, no payment now. You'll be notified directly when the harvest is ready and product becomes available.
No. We don't sell what we haven't grown yet. The first product comes from our September 2026 harvest. Founding Members get access before the public.
The Yucatán Habanero is fruity, floral, with a deep tropical heat that builds slowly. The Xcatik is a yellow wax pepper native to the Peninsula — mild, buttery, with a flavor you cannot find in a supermarket. Both belong to this soil.
We're capping the Founding 100 at exactly 100 members. Once it's full, that's it — no second round, ever.
Our founders are based in Canada — this is part of the plan. Shipping destinations will be confirmed at harvest time. Sign up and you'll be the first to know.
Join free. Real updates from the farm. First access at harvest.
Check your junk folder if you don't see our welcome email.
No spam. Only real updates from the farm. Unsubscribe any time.